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Wednesday, August 20, 2008

An Interesting Marketing Concept

I'm not 100% sure how old the Survivor show is. I do know that Paige and I watched the one in Australia, which I think was the second one, when we were roommates Junior year. It was that cute Colby whose one luxury item was a Texas flag. Anyway, that means that this Survivor is at least number 9 or 10. I'm not sure how they're still making them since I don't know anybody who watched the last one in . . . well, wherever it was.

This morning while watching the Price is Right, I saw a commercial for the new season of Survivor. We had just shredded (done the Jillian Michaels 30 Day Shred, during which, Zach says "why is she being so mean to me?") so I was too tired to ignore the commercial. Well, I am glad that I was paying attention because I think they may be on to something. We all know they can't do the same thing over and over and expect viewers to keep tuning in.

Then new commercial features lots of jungle-y scenes and tells us that the newest Survivor is in Africa (in some place that starts with a G- apparently I wasn't paying that much attention, oh well), but that isn't the important part. The commercial tells us that this season temptation will be everywhere and the subtitle of the show is "Earth's Last Eden". Hmm, temptation, Eden, CBS needing what the French call that certain I don't know what . . . I've got it! This season of Survivor will be totally naked! Now, I know they won't show it, but they have experience with the blurriness from Richard Hatch's voluntary nakedness in the first season.

So, maybe they won't do it, but they totally should if they want anyone to watch. Think about how awkward it would be to get voted off and have everyone who doesn't like you looking at you while you're naked. Now that's good TV.

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